The Event Marketing Playbook: SMS & Email Campaigns

Why Most Event Organizers Struggle With Marketing

You created a great event. You’ve got the lineup, the venue, and the tickets live. Now what?

Most organizers fall into the same trap: they post on social media, hope the algorithm works in their favor, and wait. When ticket sales stall, they panic-boost a Facebook ad with no targeting strategy.

The result? High spend, low conversions, and no idea what actually worked.

The real problem isn’t the event — it’s the marketing stack. You’re juggling Mailchimp for email, a separate SMS service, maybe a CRM, plus your ticketing platform. None of them talk to each other, and none of them know who already bought a ticket.

Tixian’s Built-in Marketing Tools

Every paid Tixian plan includes SMS and email marketing campaigns directly inside your dashboard. No integrations, no third-party accounts. Here’s what you get:

Email Campaigns

• Design and send emails from your Tixian dashboard
• Automatic recipient lists built from your past attendees
• Open and click tracking so you know what’s working
• Template-ready — start with a pre-built layout or customize your own

SMS Campaigns

• Send text messages directly to your audience
• Dedicated phone numbers included with paid plans
• Higher open rates — SMS has a 98% open rate vs. 20% for email
• Instant delivery — perfect for last-minute announcements and reminders

AI Content Generation

Not sure what to write? Tixian’s AI tools can generate:

• Event descriptions optimized for discovery
• Social media captions tailored for each platform
• Email copy that drives clicks
• Event flyers designed automatically

Marketing Playbook: How to Fill Every Event

Here’s a proven sequence that Tixian organizers use to sell out consistently:

1. Announcement Blast (4-6 weeks out)

Send an email + SMS to all past attendees announcing the event. Include:

• Event name, date, venue
• Early-bird pricing with a deadline
• Link to buy tickets

2. Social Proof Push (2-3 weeks out)

Share ticket sale milestones: “50% sold out!” Use SMS for urgency and email for details. Include testimonials or photos from past events.

3. Last Call Campaign (3-5 days out)

SMS is king here. A simple “Only 40 tickets left for Saturday — grab yours: [link]” converts better than any Instagram ad.

4. Post-Event Follow-up (24 hours after)

Thank your attendees by email. Include photos from the event and a link to your next one. This builds a loyal audience that comes back.

Plan Comparison: Marketing Features

Feature	Free	Starters ($29/mo)	Growth ($99/mo)	Pro ($299/mo)
Email sends	—	500/mo	2,500/mo	10,000/mo
SMS sends	—	100/mo	500/mo	2,000/mo
AI tokens	—	10,000	50,000	200,000
Phone numbers	—	1	3	10

Stop Paying for Separate Marketing Tools

With Tixian, your ticketing and marketing live in one place. Your attendee data feeds directly into your campaigns. No CSV exports, no manual imports, no guessing.

Start your first campaign → | Compare plans →